A dedicated CEA-registered salesperson from day one — backed by AI tools that handle pricing, listing, buyer screening, and compliance.
On a typical $650,000 HDB resale, a 2% commission costs $13,000. Our fixed fee is $1,499 + GST. Same full agent service — you keep the difference.
Traditional 2% commission
On a $650,000 HDB resale
$13,000
SellMyHouse.sg fixed fee
Same full-service CEA salesperson experience
$1,499
+ GST ($1,633.91)
You keep
Back in your pocket at completion
$0
approx. vs 2% on $650K
Based on an illustrative $650,000 HDB resale. Actual savings vary by transaction value.
Four AI assistants work alongside your CEA-registered salesperson — visible and explainable, not a black box. Your agent reviews every output before it reaches you or any buyer.
Calculates your estimated net proceeds and pulls HDB comparable transactions. Your agent reviews the analysis and agrees a price strategy with you.
Drafts your listing copy in seconds. Your agent polishes and approves it before it appears on any property portal.
Surfaces the CEA and HDB compliance checklist at each transaction stage, ensuring your agent can verify every requirement before the deal advances.
Flags every inbound buyer enquiry and surfaces it as a lead, so your agent never misses a potential buyer.
AI assists. Your agent decides. Every output is reviewed by a CEA-registered salesperson before reaching you or any buyer.
Every seller is assigned one dedicated CEA-registered salesperson from our team — named, photographed, R-number visible — from day one. No rotating handoffs. No call centres. No mystery agent pool.
CEA-Registered Salesperson
Your one point of contact from listing to HDB Resale Appointment. Handles pricing strategy, buyer negotiations, and every piece of paperwork.
Huttons Asia Pte Ltd
CEA Licence No. L3008899K
Team growing
We keep the team small so every seller gets a dedicated, focused salesperson.
Four stages. One dedicated salesperson. An AI team running quietly in the background.
01
PryceShare your block and flat type. Pryce pulls recent HDB resale transactions for your area and floor range, giving your agent a comparable sales snapshot to inform pricing.
02
Amy + Your AgentYour assigned CEA-registered salesperson reviews Pryce's analysis, agrees a price strategy with you, and works with Amy to produce a listing your agent approves before publication.
03
Raj + Wendy + Your AgentRaj flags every inbound enquiry so your agent never misses a potential buyer. Wendy guides your agent through compliance checkpoints — buyer due diligence, OTP preparation, and HDB submission sequencing — before they step in to close.
04
Your AgentWe prepare all resale paperwork and HDB submissions. Your agent walks you through every document and accompanies you to the HDB Resale Appointment. On completion, your flat is sold.
No percentage commission. No surprises. $1,499 + GST covers the full HDB resale process — from your first price estimate to your HDB Resale Appointment.
Traditional 2% commission
$13,000
on a $650,000 HDB resale
SellMyHouse.sg
$1,499
+ GST ($1,633.91) · due on completion only
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Limited spots available. Leave your details to reserve yours.
FAQ
You are assigned one dedicated CEA-registered salesperson from our team from the moment you sign up. You will see their name, photo, and CEA registration number (R-number) before you commit to anything. There are no handoffs and no rotating assignments — the same salesperson stays with your sale from start to finish.
Conducting your own viewings is part of how we keep the fee at $1,499 instead of the typical 2 percent. You also know your home better than anyone — the layout, the natural light, the neighbours, the daily rhythm — so you answer buyer questions more honestly than a third party. Your salesperson still handles every viewing logistic: vetting and verifying viewers, scheduling slots, sending reminders, capturing buyer feedback after each viewing, and following up to convert serious interest into an offer. You open the door; we run the rest.
All salespersons on our team are registered under Huttons Asia Pte Ltd, CEA Licence No. L3008899K. You can verify any salesperson's registration on the CEA Public Register at the Council for Estate Agencies website.
You get a real CEA-registered salesperson handling your sale — full service, fixed fee. Our AI tools make the process faster and more efficient, but your salesperson reviews every output, handles all negotiations, and accompanies you to your HDB Resale Appointment. There is nothing DIY about it.
Four AI roles work alongside your salesperson: Pryce analyses recent HDB transaction data to support pricing; Amy drafts listing copy; Wendy surfaces the CEA and HDB compliance checklist at each transaction stage; Raj catches every inbound buyer enquiry so your agent never misses a potential buyer. Your salesperson reviews and approves every output before it reaches you or any buyer.
Your salesperson reviews every AI output before it reaches you or a buyer. Nothing is published or sent without a CEA-registered salesperson checking it first. AI speeds things up — your salesperson is accountable for every decision.
Your salesperson attends the HDB Resale Appointment with you. We prepare all the necessary documentation in advance, and your salesperson walks you through each step on the day so you know exactly what to expect.
Yes. The platform is built to Singapore PDPA standards. Your personal data is used only to provide your property selling service, stored on servers in Singapore, and is never sold to third parties. Sensitive documents are encrypted at rest. We only send marketing communications if you have explicitly opted in.
Our AI team — Pryce, Amy, Wendy, and Raj — handles the time-consuming tasks that make a percentage-based fee hard to justify at a lower price. That efficiency gain is passed directly to you. Your salesperson still handles everything a CEA-registered professional must: strategy, negotiations, HDB submissions, and the Resale Appointment. The work is the same. The fee is just fairer.
Get your flat's indicative price today. A dedicated CEA-registered salesperson will be in touch within 24 hours.
Get your flat's price estimate